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City of Winchester - South Pleasant Valley Road Corridor Improvement Study

Area Maps

Project at a Glance


Adam F. Campbell, PLA

Study Overview

** Completed Study **

South Pleasant Valley Road is a busy north-south commercial route in the City of Winchester with operational and safety issues due to heavy traffic volumes during peak periods. The 2.2-mile section of South Pleasant Valley Road between Tevis Street and East Cork Street is an undivided roadway characterized by numerous signalized and unsignalized intersections; full-movement turn median openings; and both residential and commercial driveways.

This section of Pleasant Valley Road is a STARS project development corridor and consists of three Potential for Safety Improvement (PSI) intersections.  Based on the City of Winchester’s Comprehensive Plan, the vision of the corridor is understood to include redevelopment of vacant land to the west of Pleasant Valley Road south of Cork Street. Additionally, it is understood that the future Green Circle Trail will cross South Pleasant Valley Road at either Jubal Early Drive or Mall Road/Featherbed Lane; the specific alignment to be formalized at a later time.

The South Pleasant Valley Road Corridor Improvement Study (“the study”) identified potential operational and safety conditions and identify improvements that can be programmed into the Virginia Department of Transportation’s (VDOT) Six-Year Improvement Program (SYIP).  The study focused on safety and consider access management improvements and innovative intersection configurations.  The study also considered improvements to bicycle and pedestrian accommodations. Traditional widening of Pleasant Valley Road was not be considered as an improvement.

It is anticipated that the City will pursue funding for implementation of recommended improvements.

Benefits of Study Recommendations

  • Reduction of conflicting turning movements through the evaluation of Innovative Intersections and median improvements.
  • Improve corridor operations and progression through intersection improvements, access management and signal coordination.
  • Enhance non-motorized facilities with sections of new sidewalk, on-street bicycle lanes and pedestrian crossing improvements.
  • Roadway aesthetics and gateway enhancements.
  • Recommendations consist of strategic short-term and long-term transportation improvement projects that can be prioritized by the city and county and phased over time relative to available funding.

Study Timeline

  • Study kickoff meeting was held November 2019
  • Existing conditions report completed in December 2019 detailing existing corridor conditions, including a crash analysis.
  • Study team meeting in February/March discussed projected future corridor conditions and review conceptual draft improvement alternatives.
  • An online public input survey in February 2020 presented the needs and recommendations of the study corridor for public feedback.
  • The study team utilized results of the survey to develop a preferred improvement alternative. The final study report (below) was presented to the city in September 2020.

Document Resources

2020_01_09_ DRAFT No-Build Pleasant Valley Road Corridor Improvement Study Report

STARS Meeting Presentation_Pleasant Valley Rd Corridor_Kickoff

STARS Meeting Presentation_Pleasant Valley Rd Corridor_SWG Meeting 2-HANDOUT-2019-12-03

STARS Task 4 - Pleasant Valley Road Corridor Study-Schedule-2019-11-05

Final Study Report (September 2020)

Final Report Appendix

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Page last modified: Sept. 2, 2021